Jordan Rondel

The Caker was originally founded in 2010 by Jordan Rondel when she was 21 with a made-to-order cake business selling home-made style cakes.

Jordan grew up in Auckland, New Zealand, but her obsession for baking was born from spending holidays in Paris with her grandparents. Being completely self-taught meant she had the freedom to bend the rules and push the boundaries of traditional baking. Her goal was to change the way we cake!

Jordan’s cakes became known for tasting even better than they looked - super moist, fudgy and bursting with flavour. She was the go-to baker for fashion events, art gallery openings and high-end parties. Eventually, Jordan’s sister Anouk joined as co-owner of the company. The bakery was pumping out hundreds of cakes a day and Jordan was being dubbed a celebrity baker with several TV appearances and published books under her belt. But the sisters wanted to provide their cakes to an even wider audience, so they spent the next few years developing a line of luxury make-at-home cake kits.

The brand continued to grow and eventually expanded operations into the USA. Jordan and Anouk now live in Los Angeles, where they continue to expand the universe of celebration they created.