The Caker
“INGREDIENTS ARE TOP-NOTCH”
“UPPING THE GROCERY STORE CAKE MIX GAME”
"SO LUXE, NO ONE WILL BELIEVE THEY CAME FROM A BOX"
"LUXE, LAVISH, AND IMPECCABLY DELICIOUS”
"MOVE OVER, BETTY CROCKER. THERE’S A NEW CAKE MIX IN TOWN”
"WORTHY OF YOUR NEXT DATE NIGHT”
“BRINGING CHIC CAKE KITS IN NEW FLAVORS TO A PANTRY NEAR YOU”
"THE FACE OF QUARANTINE BAKING”
"YOU CAN JUST SAY IT’S FROM SCRATCH BECAUSE IT LOOKS AND TASTES THAT GOOD”
"THE CAKER MAY HAVE JUST PERFECTED THE AT-HOME CAKE KIT”
"REVOLUTIONIZING THE WAY WE BAKE"
“MAKE NO MISTAKE, THIS IS NO DUNCAN HINES BOXED MIX”
I’m Jordan and I’m all about changing the way we cake
How would you like to cake today?
What makes my cakes different?
My ethos is informed by my love of home baking and something my grandparents told me when I started: your cakes should taste EVEN better than they look, and that is what I’ve become known for.
All of my recipes contain ground almonds to replace some or all of the flour, lending a moreish texture and creating a more wholesome, moist, and sumptuous cake. Some people call my cakes dense; I think that's a compliment.
I pack my cakes full of ingredients like Belgian couverture chocolate and fresh fruit, so every bite is as heavenly as the one before. The quality of the ingredients I use is one thing I will never, ever compromise on.
There is no food coloring or fondant around here, sorry :)
Shop Cake Kits
I chose some of my favourite recipes to turn into cake mixes (I like to call them ‘cake 'kits’ because they come complete with decorations and a non-stick baking pan liner), and I put all the same quality ingredients I use on a daily basis inside of them so you end up having baked a true Caker cake.
Shop All Kits
Shop Recipe Books
Writing recipes is one of the best parts of my job. I wrote my first recipe book in 2013, and now have four in my repetoire. Because I'm a completely self-taught baker, my books are suitable for home bakers and while each of them have their own theme, they all focus on alternative ingredients and contain a lot of gluten free, refined sugar free and vegan recipes.
Shop Recipe Books
Bakeries
When you enter the doors of my flagship bakery in Auckland, it's like walking into cake nirvana. There is always a selection of cakes to purchase even if you haven't ordered in advance, but I do suggest doing so in order to get exactly what you want.
Los Angeles Bakery
Auckland Bakery
Recipes Blog
My recipes blog is an ever evolving collection of free recipes - I try to post recipes on here at least once a week so there are hundreds!
Recipes Blog
My Story
I grew up in Auckland, New Zealand but got my love for food and baking from spending my holidays in Paris with my grandparents.
In 2010 when I was 21 I made a life-changing decision - I turned my passion into a career and officially became The Caker. It all started with a bakery making custom cakes and started turning heads. Soon after I got my first recipe book deal, but it was only when I realized that I wanted people outside of my city to try Caker cakes that I turned some of my favorite cakes from the bakery into DIY baking kits.
In 2019 I moved to Los Angeles to expand The Caker and now I'm riding the crazy wave that is starting and growing a business in a whole new country. I'm also the judge on the soon-to-air fourth season of "The Great Kiwi Bake Off" and spend a lot of my time on cake related collaborations with other brands.
I run The Caker with my partner in crime, my sister, Anouk. She joined me after learning a career in law wasn’t quite for her, and we’ve never looked back. Sisters rule.
x Jordan
Crushes
This is a photographic and interview series, which captures people I admire baking a cake kit in their home kitchen.
View CrushesCollabs
I work with all sorts of brands to create content, develop recipes, speak at events, teach baking demonstrations and style food shoots.
View CollabsPress
I've had a lot of press over the years and done many interviews and podcasts about all things cake, business, fashion and beauty.
View Press
