I’m Jordan RondelI grew up in Auckland, New Zealand, but my obsession, and I mean obsession, for baking was born from spending my holidays in Paris with my grandparents. As I grew up the kitchen became my domain. Being completely self-taught meant I had the freedom to bend the rules and push the boundaries of traditional baking, and I developed a unique style of my own.
In 2010 when I was 21 I made a life-changing decision - I turned my passion into a career and officially became The Caker. I built a made-to-order cake business selling home-made style cakes that taste even better than they look - super moist, fudgey ones bursting with flavor. I became the go-to baker for fashion events, art gallery openings and high-end parties. I was making cakes cool again.
Eventually, my sister Anouk joined me as co-owner of the compnay. The bakery was pumping out hundreds of cakes a day, I had several published books under my belt and I was dubbbed a celebrtiy baker and was garnering an international following. But I wanted more - I wanted to provide great cakes to an even wider audience. So I spent the next few years developing a line of luxury make-at-home cake kits.
As the brand continued to grow and I was getting demand from all over the world for my cake kits, I decided to expand operations into the USA. Now I live in Los Angeles, where I'm continuing to expand my brand. As it turns out, I am still completely synonymous with my brand - I am The Caker. And so you, lovely person reading this, are by default part of my story, and that means a great deal to me.
I am just an email away if you ever want to get in touch about baking, being a woman in business, or about working together. You can also listen to my podcasts, watch videos or read interviews I’ve done.
So much love,
CATCH UP ON MY LATEST INTERVIEWS, PODCASTS AND TV APPEARANCES.
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“CAKER CRUSHES” IS A PHOTOGRAPHIC SERIES, WHICH CAPTURES PEOPLE I ADMIRE MAKING A CAKE FROM ONE OF MY CAKE KITS.
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A BIG PART OF MY JOB AS THE CAKER IS WORKING IN COLLABORATION WITH OTHER BRANDS TO CREATE CONTENT AND DEVELOP RECIPES.
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